Our Faculty

Glenn’s diverse management and consulting experience has contributed to MKJ Marketing becoming the leading marketing influence in the deathcare industry.  His new book “Deathcare Marketing, 25 FAQ’s”; has recently gained NFDA endorsement, and is in use by mortuary schools.  Glenn’s articles appear regularly in major deathcare industry publications, and he is a frequent presenter on death services marketing at seminars and conferences. 

Glenn’s work experience includes executive positions with Bausch & Lomb, General Mills and the Batesville Casket Division of Hillenbrand Industries.  In funeral service Glenn assists funeral homes and deathcare industry vendors in establishing marketing and advertising plans.  He is recognized for his market research services having conducted over 500 positioning and prospective trade area studies for funeral homes throughout the US and Canada.  In addition, Glenn has conducted quantitative research studies, moderated focus groups and/or consulted to:

• Wilbert, Inc.   
• The Woodlawn Cemetery
• Funeral Service Foundation
• Capital Holding
• Open Dialogue
• Columbian Financial Group
• Keystone Group Holdings
• Aurora Casket Company
• Consolidated National Life

Glenn has testified in multiple civil suits between funeral homes as an expert witness, served on the Board of Directors of the Pittsburgh Institute of Mortuary Science and instructed the Small Business Class for the St. Petersburg College, School of Mortuary Sciences.  His biography appears in Who’s Who in America; he holds BA and MS Degrees.

Funeral Review courses:
Marketing a Funeral Home for Long Term Profitability
Deathcare Marketing - 25 FAQs